What I Wish I Knew Before I Started My VA Business.

Starting a business as a Virtual Assistant is exciting, empowering and if I’m honest completely overwhelming at times. When I reflect on my own journey from being a career PA to launching Lady PA and later creating PA Connect, there are a few key things I really wish someone had told me sooner. If you’re thinking of going freelance, in the early days of building your business, or just curious about what it takes, this one’s for you.

1. Hire an Accountant from the Start (Seriously!)

If there’s one decision I’d go back and make earlier, it’s hiring a proper accountant from day one.

I tried to muddle through by myself in the beginning; Googling tax deadlines, trying to make sense of expenses, and hoping I was doing everything right. Spoiler alert: I wasn’t.

Having an accountant isn’t just about filing taxes; it’s about:

• Helping you register your business correctly (sole trader vs limited company)

• Advising on what you can/can’t claim

• Ensuring you’re compliant with HMRC

• Saving you money and time in the long run

Honestly, investing in professional help early on would have saved me stress, mistakes, and even cash.

2. Start Networking Before You Go Solo

This is a big one and I learned it the long way round.

I left my job, set up my business, and then started networking. In hindsight, I wish I’d been laying the groundwork at least 3–6 months before launching.

The truth is, people buy from people. And building trust, credibility, and relationships takes time.

If you're still employed but thinking about launching your VA business, start connecting now:

• Attend local networking groups (even casually)

• Show up online in relevant communities

• Let people know what you're working on or exploring

• Follow others in the space and engage thoughtfully

That early visibility can make all the difference when you’re finally ready to take the leap.

3. Be Consistent with Your Marketing from the Beginning

When you’re a new business owner, it’s easy to put marketing off for “when you have more time” or when you feel more ready. I know I did!

But marketing isn’t something you do after your business is built, it’s part of building it.

I wish I had shown up more consistently online, shared my journey more openly, and positioned myself as a helpful voice early on.

Even if you don’t have a full website yet or a perfect offer, talk about what you do, what you’re learning, and how you help.

Start small:

• A weekly post on LinkedIn

• A simple Instagram story showing behind-the-scenes

• Sharing a tip or time-saving trick you used that day

It’s all about staying visible and reminding people you exist and can help them.

Final Thoughts

Starting your own VA business is a bold and brilliant move but it doesn’t come with a manual. These lessons weren’t failures; they were part of the process. But if I can help even one person avoid the same early stumbles, it’s worth sharing.

If you’re just getting started and want honest guidance from someone who’s been there—that’s what PA Connect is all about.

Join the community, come to an event, or drop me a message. You don’t have to do this alone.